ISE 2025, SAMSUNG Barcelona, Spain 2025

Produced the flagship content for Samsung Electronics' 'The Wall' at ISE 2025, showcasing unparalleled expertise in immersive media on a global stage. By integrating Gaudí’s artistic sensibility with monumental waterfall simulations and real-time interactions, a series of three media art pieces were designed to transcend the screen and expand into the physical space. Through advanced anamorphic techniques and seamless external device synchronization, the environment was transformed into the streets of Spain, redefining spatial boundaries. This project established a new benchmark for immersive media by delivering high-fidelity content solutions optimized for next-generation display technology.