DPIRANG Tongyeong, Korea 2020

Dotmill directed and produced Korea's first immersive media theme park, 'Dipirang' in Tongyeong, South Korea. The murals of ‘Dongpirang’ and ‘Seopirang’, the mural villages that represent Tongyeong, are painted every two years. We created the story of ‘Where did the missing murals go?’. Then we conceived and applied a story in which the missing murals gathered in the beautiful mountain ‘Nammang Mountain’ in Tongyeong to hold a mysterious festival. Dipirang which is considered to have opened a new horizon for the Korean tourism industry has achieved unprecedented success, such as being selected as '2021 Small and Medium Potential Tourism Promotion Project Target Area', '2021 Korea Product Grand Prize in the Tourism Product Sector', '2023-2024 Top 100 Korea's Tourism', 'Korea's No. 1 night tourism city'.